BAFTA

Be part of the Story

bafta 6

The British Academy of Film and Television Arts Awards

Most people see film, television and games as finished products. BAFTA sees them as the product of talent creating hundreds of ideas, making thousands of hard choices and commiting countless hours of craft.

Be Part of the Story is a year-long creative campaign that, for the first time, ties together all the industries that BAFTA supports. Five illustrators have been commissioned to create a unique visual for each award ceremony, shining a light on the skill, craft and devotion that goes into every award-worthy project.

Four illustrated BAFTA booklets for 2017 are arranged in a row on a beige surface, with popcorn pieces scattered around. An Xbox controller and a remote are placed on either side of the booklets.
Three illustrated BAFTA notebooks with stylized faces are arranged on a light surface, accompanied by a quill pen and eyeglasses. The notebooks feature vibrant, artistic covers in orange, blue, and monochrome.
A flat lay of stationery items, invitations, illustrated booklets, a smartphone, and a tipped cup with spilled popcorn on a dark blue surface. The booklets feature vibrant illustrations of a face and geometric shapes.
Split image showing two versions of a stylized face: the left side is a black-and-white, mechanical-themed illustration, while the right side is a vivid, red-and-orange digital artwork with dynamic figures and cinematic elements.
A vibrant, surreal scene with people using VR headsets, an owl in flight, a giant robot, abstract red and yellow creatures, and a person with a camera against a colorful sky and landscape.

Related Work

BAFTA Awards 2017 main image

BAFTA Awards 2017 ↘

BAFTA

Two smartphones float against a colorful, blurred background. Their screens display a charity website with texts Gifts with Heart and Love Without Borders, and images of an envelope and a person with children.

Love Without Borders

Choose Love

Amidst Covid-19, Choose Love’s in-person holiday shopping, and fundraising events were disrupted, AKQA London created a virtual solution of an enhanced e-commerce store. ↘

Samsung Hero home

Galaxy Watch 4 ↘

Samsung

Three stylized basketballs with flames, dragon, and claws, each bearing Chinese characters and the word RISE, are arranged on a black background above a small white Nike logo.

Rise House of Mamba ↘

Nike

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