nike rise 10

Nike Rise House of Mamba

A story shaped by China’s rising generation.

Inspiring the next wave of basketball players to raise their game by putting them through their paces at the Nike Rise House of Mamba, the world’s first interactive LED basketball court.

A visual identity pulls together all touch points, depicting the court’s reactive visualisation. Posters featuring Kobe Bryant show how players can train on the Nike Rise court like the Los Angeles Lakers star with motion-tracking drills based on his regimen.

Black and white geometric pattern featuring concentric triangles and zigzag lines, with a stylized logo resembling a mask or emblem at the center of the largest triangle.
Black and white geometric illustration featuring two abstract, angular human faces on each side and a symmetrical central pattern with triangles and rectangles in the background.
Black and white image of four basketball players in dynamic action poses, dribbling and jumping with basketballs, set against a cloudy, dreamlike outdoor background with faint silhouettes of hoops and equipment.
Three black-and-white panels show basketball players in dynamic poses with basketballs, layered for a sense of movement. The Nike logo appears at the bottom of each panel, and Chinese characters are displayed at the top.
A grayscale collage featuring a basketball player’s face, action shots of basketball scenes, Chinese characters, a flaming basketball with “RISE” on it, and the date “2015 05 21” above.
A grayscale collage featuring a close-up of a basketball players face, basketball action scenes, Chinese characters, and a colorful flaming basketball logo on the right. The date 2015/05/21 appears near the top.
Black-and-white collage featuring a basketball player’s face, Chinese text, and several people playing basketball. Theres a colorful flaming basketball with RISE and more Chinese text on the right side.
A grayscale collage features a close-up of a basketball player’s face, silhouettes of people playing basketball, Chinese text, a flaming basketball graphic, and the date 2015/05/21.
A white t-shirt featuring a colorful, artistic rugby ball design with the word “RISE” in bold letters, surrounded by splashes of red, purple, and black, along with abstract dotted patterns behind it.
A white t-shirt featuring a graphic of a lion holding a basketball with the word RISE on it. The lions mane is dynamic, with blue, black, and yellow streaks, and a crown-like shape appears above its head.
Basketball-themed flat lay with shirts, socks, sports bottle, headphones, iPhone, dumbbell, wristbands, jump rope, Nike basketball, orange Nike shoes, and a shoe insole on a wooden court background.
A basketball court illuminated with vibrant blue and pink neon lights, featuring a bold center-court logo. Digital screens and spotlights surround the court, creating a futuristic, high-tech atmosphere in a dimly lit arena.

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