Recognition

AKQA honoured with One Show Sustainable Development Goals Pencil

18 May 2025
The ONE SHOW Website

DEGIRO and UN Women NL’s Pink Chip received the prestigious Sustainable Development Goals and Gold Pencils in Creative Effectiveness. (re)boot also received a Bronze Pencil in Brand Partnerships. These accolades solidify Pink Chip’s position as a leading example to invest in proof, not bias and (re)boot in driving meaningful social change.

The annual programme in advertising and design culminates in the awarding of the Gold Pencil, a symbol of creative excellence for over 50 years. The One Show’s legacy is built on honouring the most innovative ideas and the remarkable talent that brings them to life.


Sustainable Development Goals Pencil

Gold Pencil, Creative Effectiveness

DEGIRO and UN Women NL, Pink Chip

Launched on International Women’s Day at the Euronext stock exchange in partnership with UN Women NL, the Pink Chip Index is revolutionising market perceptions by tracking the financial performance of women-led companies. As the world’s first index of its kind, it showcases the power of female leadership, proving that companies with women CEOs consistently outperform market averages.

See for yourself at pinkchip.org


UN Women NL and DEGIRO - Pink Chip

Bronze Pencil, Brand Partnerships

Merit, Promotional

(re)boot, Change The Game

Driven by the need to reduce waste in the sports industry, (re)boot repurposes discarded club gear into new products, bringing them back into play. (re)boot is leveraging the power of sports clubs to inspire fans and ignite a movement towards sustainability. This approach is revolutionising the sports industry and positively impacting our planet.


A group of young soccer players in colorful uniforms stand in a huddle, smiling and looking down at the camera, with one holding a soccer ball. The photo is taken from a low angle indoors.
A boy sits on a table in a storage room, holding a decorated soccer ball. He wears a colorful shirt and black shorts. Behind him are stacked black storage bins and soccer equipment.
(re)boot - Change The Game
A young person in a multicolored jersey with an Inter Miami CF patch stands on a soccer field, facing away, between two players in pink uniforms with their hands behind their backs. A blurred crowd is visible in the background.

Merit, Data Visualisation

Planetary Guardians, Living visual identity

Collaborating with Aza Raskin and the Earth Species Project, machine learning was used to transform organic sounds emitted by nature into dynamic 3D shapes that become hero logos. The timeless innovation raises awareness of the current climate crisis by sharing compelling stories from nature to help humanity become more synchronised with Earth, bringing audiences together to listen to the most important voice of all.


Planetary Guardians – Living visual identity

Related Work

Pink Chip-hero

Pink Chip ↘

UN Women NL and DEGIRO

reboot-thumbnail

Change The Game ↘

(re)boot

Planetary-hero

Living visual identity ↘

Planetary Guardians

Clio-Thumbnail

Nature wins Gold at the Clio Awards ↘

Recognition

What’s your

next frontier?
Footer Fallback Image Gradient
Footer Fallback Image Gradient
  • Privacy Policy
  • Cookie Policy
  • Perspectives
  • AKQA Companies
  • Sustainability
  • News